Importance of Video Marketing for Your Estate Agency
As an estate agent, you need a constant stream of new instructions in order to stay competitive in the growing market. Therefore, it only makes sense to use various marketing tactics to make this happen.
Now, we’re not expecting you to become a marketing wizard overnight. But utilising various marketing tactics is essential in making sure your voice breaks through all the noise in the property industry.
Video marketing has become an essential tool in any estate agents tool kit – with regular video content, you’re increasing your chances of winning more instructions and not losing out to your competitors.
Why video I hear you ask?
Now, I don’t want to bore you, but the recent statistics on video marketing speak for themselves;
- Emails which feature a video leads to a 200-300% increase in click-through rates (meaning it’s more likely for people to click on your website after reading your email!)
- Combining video with full page ads boost engagement by 22%
- 90% of users say that videos are helpful in the decision process
- Real estate listing that include a video receive 403% more inquires than those without! Need we say more?
Yet, despite all these, there are very few property businesses in the UK using video successfully – leaving open a vast opportunity for you and your business.
Photos are great in showing customers your properties, but after looking at 15 houses – all these images merge into one and are very, forgettable.
One way to make sure you have a lasting impression is to create a video tour – this is an easy and cost effective way to not only market you, but also your properties! Tours present your instructions in a distinctive way and showcase the properties’ best features – and the benefit of our Smart Property Tours, is that you can easily share these on any social media platform, embed into your emails and add to your listing on Zoopla, Rightmove or On the Market.